Golden Knights among NHL teams looking to reach Latino community

Golden Knights

FILE – In this Oct. 15, 2017, file photo, new mascot Chance the Golden Gila Monster helps to celebrate the Vegas Golden Knights defeating the Boston Bruins 3-1 during an NHL hockey game at T-Mobile Arena, in Las Vegas. Golden Knights Evolution The Vegas Golden Knights started as a lovable collection of “misfits” in their inaugural season, when they made an improbable run to the Stanley Cup Final. Underdogs no more, Vegas has traded for or signed some of the NHL’s best players, gotten rid of some fan favorites and is now a stone cold perennial contender laser-focused on winning now. (AP Photo/L.E.Baskow, File)

GLENDALE, Ariz. — The Golden Knights are among the teams at the forefront of an NHL effort to reach potential fans and develop players in Latino communities.

The league has created a Spanish-language platform on its website and begun celebrating Hispanic/Latino Heritage Month.

Numerous teams including the Knights have developed programs aimed at the Latino population. They are going into school districts and communities to expose people to hockey. Other teams involved include the Arizona Coyotes, Los Angeles Kings, Dallas Stars and the Anaheim Ducks.

The number of Latino players has increased across the NHL, minor leagues and colleges in recent years.

Says Coyotes President and CEO Xavier Gutierrez: “I think it’s a sport that’s primed to become a part of the Latino community in the U.S., and it’s important for the NHL to do it.”

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