8 News Now sources say the owner of Virgin Hotels is looking to buy the Hard Rock Hotel and Casino in Las Vegas.
Billionaire Richard Branson of Virgin Airlines, Virgin Records, and so many other ventures owns Virgin Hotels.
The Hard Rock is currently owned by Brookfield Asset Management which is in discussions with an investment group regarding a potential sale of the Hard Rock.
Sources say the investment group is considering partnering with Virgin Hotels to operate the resort. The transaction is only in negotiation at this point, meaning the sale hasn’t closed, and any potential transition from a Hard Rock to a Virgin most likely would not occur until 2019 at the earliest.
Sir Richard Branson launched Virgin Hotels in 2010. The first location was opened in Chicago in January 2016.