LAS VEGAS (KLAS)– Kenny Lee, CEO of Lee’s Discount Liquor, was killed in a crash in Elko County on Friday, Nov. 19.

Nevada Highway Patrol (NHP) said the crash happened around 10:30 a.m. on Friday morning on U.S. 93 at mile marker 24 between Ely and West Wendover, near the Nevada-Utah border.

Lee, 53, was in a white 2019 Dodge Grand Caravan. The other vehicle involved was a white Ford pickup towing a flatbed trailer. The driver and passenger were not identified by NHP.

NHP said Lee was not wearing a seat belt and was ejected. He died on the scene.

Photo: NHP

NHP said Lee failed to maintain a lane and crossed over into northbound lanes of US 93 while the other driver was going southbound. The truck tried to swerve to avoid the oncoming van, and the vehicles collided and partially hit head-on and sideswiped.

The other driver and his passenger sustained minor injuries and were not transported to the hospital. The driver stayed on the scene and cooperated with the police.

No impairment is suspected in the crash and the crash remains under investigation.

“It is with very heavy hearts that we regretfully announce that Kenny Lee passed away in a vehicle accident yesterday, November 19, 2021,” a spokesperson for the company said on Saturday.

The pickup driver sustained minor injuries.

Kenny was the CEO of Lee’s Discount Liquor, Nevada’s largest liquor retailer, with 23 stores in Las Vegas, Reno, Mesquite, and West Wendover.

Lee is survived by his wife, Nami Lee, three children, Nathan, Morgan, and Addy, and sisters Tina and Annie.

His death comes less than three months after his father and founder of Las Vegas Lee’s Discount Liquor stores, Hae Un Lee, has died at 79 after a battle with pancreatic cancer.

This marks the Nevada Highway Patrol – Northern Command East 32nd fatal crash resulting in 37 fatalities for 2021.