INTERVIEW: American Red Cross launches new campaign about the unmet need for blood

Local News

LAS VEGAS (KLAS) — The American Red Cross launches a new campaign about the unmet need for blood and how donors can help save lives. It’s called “Missing Types.”

As part of the campaign, iconic corporate and civic brands, celebrities and influencers are removing the letters A,B and O (letters used to identify blood types) from signage, websites and other public-facing platforms to illustrate the critical role every blood donor plays.

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