There’s a new tenant at the Boulevard. Galaxy Theatres is joining a growing list of entertainment businesses setting up shop in the shopping center. It’s just one of many ways the mall located at near E. Desert Inn Road and Maryland Parkway is trying to reinvent itself.
Like many retail centers across the Las Vegas valley, The Boulevard is no longer just for shopping, and now it looks a lot different than it did just a few years ago.
“It was nice,” said Andrea Racowicz, a patron. “It was really nice back then. I mean all of your major department stores were still here at that time.”
Right now, there aren’t many major retailers left at The Boulevard. Sears was one of the last big retailers to shut its doors. Now, most of what is left are smaller shops.
“A lot of businesses have left — like closed up shop and just left,” said Andrea Racowicz, patron.
At a time when e-commerce is changing the shopping experience from in person to shopping online, places like The Boulevard are finding ways to keep customers coming. The business dropped the word “mall” from its name a few years back.
“Well, it’s not a mall anymore,” said Timo Kuusela, vice-president and general manager, The Boulevard. “It’s a mixed-used property and it’s focused on entertainment services of course retail will always be a component.”
More and more, The Boulevard is becoming an entertainment complex with fun for the entire family. Among the growing list of attractions is the Game Center, Headz Up, and of course, the Seaquest Interactive Aquarium.
Other entertainment includes train rides and a magic show. Call centers have even moved in.
“Call centers have absolutely thrived here with employee recruitment,” Kuusela said. “Employee satisfaction is obviously gonna be at an all-time high with the opening of Galaxy Theatres and with all the amenities we’ve got here at the mall.”
The latest newcomer to The Boulevard is the state-of-the-art movie theatre.
“They’re the best,” said Racowicz. “The luxury galaxy is my family and myself, it’s our favorite theatre. “It’s really nice.”
Galaxy Theatres will have a ribbon cutting ceremony Thursday night, and the grand opening is set for Friday.