LAS VEGAS (KLAS) – ESPN and Caesars Entertainment announced a new partnership to provide sports betting news and entertainment to fans around the world. The collaboration also includes building a new ESPN-branded studio at the LINQ Hotel & Casino in Las Vegas.
“The sports betting landscape has changed, and fans are coming to us for this kind of information more than ever before,” said Mike Morrison, VP of Business Development at ESPN, in a statement to 8 News Now. “We are poised to expand our coverage in a big way and working with a category leader like Caesars Entertainment will help us serve these highly engaged, diverse sports fans with the best and most relevant content possible.”
Chris Holdren, Chief Marketing Officer at Caesars Entertainment said starting immediately, ESPN’s platforms will begin featuring odds information generated by Caesars.
The new studio at the LINQ will be used by ESPN on its digital and social media platforms. It will also be used during major sporting events hosted in Las Vegas.
“Between an increased interest in sports betting among fans, regularly hosting marquee sporting events – like the upcoming NFL Draft and NBA Summer League as well as premier UFC and Top Rank bouts – and the arrival of the Golden Knights and the Raiders, Las Vegas has become an epicenter of sports culture,” said Connor Schell of ESPN. Schell added the partnership will allow ESPN to bring sports betting information to a growing market.
Caesars Entertainment did not immediately say when construction of the new ESPN studio will begin, or when it will be ready to open.