Gwen Stefani’s show is another example of how big stars are attracted to Strip residencies

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Gwen Stefani, the newest Las Vegas Strip headliner made her big debut Wednesday night.  Stefani’s “Just A Girl” residency is officially underway at Planet Hollywood.

The pop-star is just one of many big names choosing to bring their hits to the city, which is a change from the past when performing on the Las Vegas Strip meant the end of the star’s career.  But those days are long gone. Now, some of the biggest stars, at the height of their careers are getting residencies on the Stip.

“She’s one of the icons of our time and for her to be somewhere that people can come over and over to see her; I’ve been fortunate enough to see her live many times and she’es such an amazing performer,” producer Justin Tranter said.

“Just A Girl” is a homage to Stefani’s first single to make the Billboard Hot 100 chart.  Stefani called it an “incredible honor” to be able to perform in Las Vegas at Planet Hollywood. 

Other successful Strip performers like Bruno Mars and Jennifer Lopez have hit it big with residencies on the Strip.  However, stars like Mariah Carey and Ricky Martin are struggling, Vital Vegas’ Scott Roeben said. 

“At one point coming to Vegas to do a long-term show was kind of a joke,” Roeben said.  “It really was where performers kind of at the end of their careers. Now, they’re a little past their peak. They certainly have proven that its a viable way to make a lot of money.”

Brittany Spears’ show grossed more than $130 million throughout its four-year residency.  But according to Roeben, it was Celine Dion’s residency that changed the game. She brought in more than $230 million. 

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