Caesars outlines plans for Linq Hotel renovations - 8 News NOW

Caesars outlines plans for Linq Hotel renovations

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Rendering courtesy: Caesars Entertainment Rendering courtesy: Caesars Entertainment
Rendering courtesy: Caesars Entertainment Rendering courtesy: Caesars Entertainment

LAS VEGAS -- Caesars Entertainment is ready for another revamp at one of its prime locations in the center Strip.

The hotel was known as the Imperial Palace for 33 years and then in 2012, it became known as The Quad. But that branding will be short-lived because now the property is becoming The Linq.

The name change makes sense because that name ‘The Linq’ really took off. Also, the High Roller observation wheel became a key part of the southern Nevada skyline.

Caesars Entertainment says this is much more than just a name change. It's a transformation in the heart of the Strip.

On The Linq retail, dining and entertainment promenade, you'll find locals taking in the sights and tourists trying to beat the heat.

"It's a good experience. Coming down here looking through all the shops," Chrissie Gilbert from Henderson said.

"This is nice. You don't realize how long it is until you walk it," Mike Adler from Cincinnati said.

The Linq is about to get even bigger in scope.

"If you've ever been in The Quad before, starting October 30, you will not recognize it," said Phil Auerbach the senior vice president of hospitality and entertainment marketing with Caesars Entertainment.

Caesars Entertainment is introducing The Linq Hotel and Casino with 2,256 brand-new rooms and suites. It's a $223 million undertaking.

"It's very urban inspired. The idea is: it's very stylish, it's very sleek, it's very clean," Auerbach said.

The idea is to bring together a completely renovated property, The Linq promenade and the world's largest observation wheel, the High Roller.

"We really wanted to tie everything together. The Linq has become, already, in such a short period of time, a destination," Auerbach said.

And it's all about location, location, location. This is where the north and south Strip converge.

"Really the 50-yard line of everything you can do," Auerbach said.

Tourists know Las Vegas always reinvents itself.

"Lots of change. I didn't even realize the High Roller was even being built when we were here last year," Nancy Adler, who is visiting from Cincinnati, said.

It is one of those ways Las Vegas stays ahead of the curve. Caesars says The Linq will be "quick to become Las Vegas' new iconic center Strip social hub."

Renovations at the hotel are already underway. It's set to open October 30.

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