New Deal Could Bring More Visitors from Latin America - 8 News NOW

New Deal Could Bring More Visitors from Latin America

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LAS VEGAS -- As the Consumer Electronic Show, which draws people from around the world, kicked off Monday, a new deal was signed that everyone hopes will bring more visitors from Latin America.

Key partners signed a memorandum of understanding outside the World Trade Center at the Las Vegas Convention Center.

"Las Vegas is the number one trade show destination in the world, and we want to make it to the number one business destination as well," President and CEO of Consumer Electronics Association Gary Shapiro said.

The agreement between the World Trade Center Las Vegas and the World Trade Center Mexico City allows the two organizations to co-market under the World Trade Center brand.

The Consumer Electronics Associations has the rights to the World Trade Center Las Vegas license.

The Las Vegas Convention and Visitors Authority says attendance from Mexico at CES has grown 20 percent over the past three years.

"It is one of our top five countries from which people come, probably close to 1,000 people are coming from Mexico," Shapiro said.

The LVCVA says Mexico is also the number two source of international visitors to Las Vegas.

By teaming up under the World Trade Center brand, Las Vegas and Mexico plan to enhance international business relationships.

Rossi Ralenkotter, the president and CEO of the LVCVA, says this partnership will strengthen the Las Vegas brand.

"This is very critical to us," Ralenkotter said, "One is to enhance those international trade shows that are currently in Las Vegas, to have more participation from Mexico."

Bottom line, more visitors from Mexico will not just come to the city for vacation but also to do business, and more Las Vegans may travel south of the border.

"There is a tremendous amount of business that is done by Mexican nationals up in the United States, and obviously, it is going to work both ways," general director for World Trade Center Mexico City Ed Kelley said.

The local Latin Chamber of Commerce is also supportive of the benefits of this partnership.

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