Cyber Monday Gaining in Popularity - 8 News NOW

Cyber Monday Gaining in Popularity

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LAS VEGAS -- Cyber Monday is expected to be the busiest online shopping day of the year with sales around $2 billion.

Cyber Monday came about because shoppers who wait until they got to work on the Monday after Black Friday to make their purchases. Over the years, shoppers have become more comfortable doing their buying on tablets, smart phones and computers.

Many businesses are seeing their online sales pick up pace each year. Bonanza Gifts on Las Vegas Boulevard is a popular spot for tourists to buy souvenirs and gifts. What once required a trip to the store can now be done easily online. Store manager Angie Hurt says their sales in the store, and online, surge every holiday season.

"This time of year we get an uptick in our web orders pretty much. A lot of calendars and Polly the Parrot," Hurt said.

The parrot is a gag gift that ends up under many Christmas trees and is one of the most popular items snatched up on Cyber Monday.

"We can pretty much ship everything that's in the store," Hurt said.

Strip hotels, like the Cosmopolitan, offered deals on rooms for Cyber Monday. Even the The Smith Center for the Performing Arts had ticket specials.

"The holidays are definitely the busiest time of the year," said Sean Tripp with Nothing Bundt Cakes. "Online orders definitely pick up around the holiday time, especially with Christmas coming up."

FTI Consulting projects U.S. online retail sales will reach $260 billion this year and $508 billion by 2020.

"People are very comfortable with the medium. People are buying things online that maybe a few years ago you wouldn't' expected them to," said John Yozzo, managing director, FTI Consulting.

The company estimates 17 percent of all purchases will be online by 2020. Most people still shop the traditional way.

"The majority of the people still come into the store and try to get the experience," Tripp said.

"Because we are a one of a kind store, I don't see us turning into Zappos or anything like that because we are such a niche store," Hurt said.

This shopping season, it's estimated about 10 percent of holiday shopping will be online.

 

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