Billboard Campaign on Human Trafficking Kicks Off - 8 News NOW

Billboard Campaign on Human Trafficking Kicks Off

Posted: Updated:

LAS VEGAS -- Billboards featuring a campaign highlighting the issue of human trafficking can now be seen around the Las Vegas valley. The campaign is aimed at victims.

There are five electronic billboards scattered throughout the valley along some of the busiest streets.

"If I saw that I would be shocked and it's right under our noses," said Las Vegas resident Jeffrey Pruett. "So much that we feel secure to stick it on a billboard."

The campaign carries a powerful message aimed at human and sex trafficking victims in southern Nevada. It lets them know there is help available to them. It's also hoped the campaign will encourage people to report human trafficking.

"When we flew into the airport, that was one of the first signs we noticed," tourist Aundrea Noblet said.

Human and sex trafficking, which the Nevada Attorney General's Officer refers to as "modern day slavery", has been an ongoing issue in Nevada and nationwide. The Las Vegas Metropolitan Police Department has recovered 2,229 sex trafficking victims since 1994.

Nevada Attorney General Catherine Cortez Masto partnered with law enforcement and other organizations to get the message out.

"As many as 27 million people worldwide are currently victims and 1 million are sexually exploited children," Cortez Masto said.

The hotline number listed on each billboard is a 24-hour resource for hundreds who fall victim to human trafficking.

"These are just kids, they're just kids," Metro Police Lt. Karen Hughes said. "And as adults we need to recognize the circumstances we are in, take off the blinders and look beyond and let law enforcement be an intervention."

Some believe the billboard will get lost among the hundreds of others competing for attention in Las Vegas. Others suggest hotels should also get involved.

"There's ads for every show, every magician, why not run one single page ad saying, 'Hey, if you see something while you're out, do your part?'" Pruett said.

So even if someone only catches a glance at the billboard, it's a message police hope is taken seriously.

"Even if you get those few people that will take action," Noblet said.

The campaign will run on the billboards for around 15 weeks at major intersections. The next step is getting similar ads put up at McCarran International Airport and at a few bus stops around the valley.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KLAS. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.