NDOT Launches Traffic Death Awareness Campaign - 8 News NOW

NDOT Launches Traffic Death Awareness Campaign

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LAS VEGAS - More than 100 people have died this year on Nevada roads. That's why the Nevada Department of Transportation is taking new steps to remind drivers to be more careful behind the wheel.

NDOT will post billboards around the state showing the number of people who have died on Nevada roads in 2013. So far this year, Nevada is averaging nearly one traffic-related death per day.

NDOT officials hope a hard-hitting message is what drivers need. NDOT plans to show at least 150 electronic signs statewide.

Transportation officials put messages up last week in Reno. So far, they are getting mixed reviews. Some people say the reminder is important to raise awareness. Others think the messages could provide distractions to drivers.

University Medical Center Trauma Center Medical Director Dr. John Fildes says he likes the idea of showing drivers these numbers and hopes it works.

"The leading reasons people have to come to the trauma center are from car crashes," he said. "If people could concentrate and operate their vehicles safely and avoid car crashes, it would save them from the kinds of injuries we see everyday - injuries to the brain and the spine, fractures and lacerations that change the way your face looks."

NDOT has never put these messages up before. Only a few other states have. The signs will be updated every week.

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