Magazines Use Subscription Spam to Boost Revenue - 8 News NOW

Magazines Use Subscription Spam to Boost Revenue

Posted: Updated:

LAS VEGAS - Dorothy Main loves to read a good book. She says she reads most of the time.

"They are all pretty predictable, Danielle Steel, but I like them… when I'm not watching Channel Eight," she said.

She loves all books, from romance novels to historical non-fiction. She doesn't, however, read many magazines. Yet, she's recently received a lot of them in the mail. She didn't order them and didn't want them, in part, because they were printed in Spanish – a language Main doesn't read or speak.

The Spanish magazines she never subscribed to weren't the only ones she was getting. "Hard rock, that kind of thing… for young people," she said. "I like Frank Sinatra."

She didn't want all these magazines piling up in her mailbox, but for some reason, she couldn't cancel the subscriptions.

"Every time I called, I'd get as far as customer service, and then I would get a dial tone. I couldn't get through," she said.

8 on Your Side found out why she was getting the magazine. It's a desperate move by a desperate industry.

Print subscriptions are down, and subscriptions are how publishers make money. More readers mean the magazines can charge more for ads. So, it's worth it to give people the magazines for free in some cases.

Main's glad 8 on Your Side helped get her subscriptions canceled. "At least it wasn't pornographic," she said.

If you're facing the same problem, call the publisher. They will usually cancel your free subscriptions.

If you have a problem you would like 8 on Your Side to investigate, call 702-650-1907 Monday through Thursday.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KLAS. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.