Every year, more than 100,000 people pack into the Las Vegas Motor Speedway for NASCAR weekend hoping for a unique experience.
Some new fans said they are looking for the thrill of the race. "Cars don't usually go this fast on the road, so it's cool to see them go really fast," said Arielle Healy, age 11.
Others want souvenirs they can take with them. There are several Winners Wear stands scattered across the Las Vegas Motor Speedway. On one of the stands' best days, the vendor netted $27,000 in sales with people scoring tee-shirts, accessories and more, a Winners Wear worker said.
Each year, people open up their wallets to purchase valuable NASCAR merchandise they said they can't seem to find anywhere but at the actual races.
Brian Rachel and his family are avid fans, and traveled all the way from Montana.
"I've been watching NASCAR since 1979, when they displayed the first race on television," Rachel said.
They purchased custom NASCAR jackets at the Las Vegas Motor Speedway last year. This year, Rachel and his wife were looking to buy specific Dale Earnhardt, Jr. Women's Tee-Shirts. They prefer to purchase merchandise at the races instead of online.
"It's just different here," said Jennifer Rachel. "They don't have the selection online as they do here."
Her husband said he also meets unique people with shared interests when purchasing from NASCAR vendors at the Las Vegas Motor Speedway.
"We buy some stuff offline, but when you come to the track, it means a little more when you can buy it from the track," Rachel said.
Vendors play a huge role in keeping race-goers satisfied because they help provide everything and anything to make NASCAR that much more special for fans, said Jeff Motley, vice president of public relations for the Las Vegas Motor Speedway.
Last year, about 150,000 people attended NASCAR at the Las Vegas Motor Speedway.
Also in 2012, NASCAR fans had an economic impact of $240 million on the Las Vegas valley, Motley said.