LAS VEGAS -- By the end of the year, Project Linq on the south end of the Las Vegas Strip will be finished, a developer with Caesars Entertainment said.
According to the Las Vegas Latin Chamber of Commerce, Linq is expected to draw in millions of tourists with dozens of attractions.
The project is entering the fifth stage of construction. The observation wheel, named the High Roller, is about halfway completed.
Jon Gray, general manager of the Linq, said the finished project will draw in tourists and convention-goers looking for fun.
Workers are on the site every day putting together the pieces Gray said will breathe new life into the Strip.
Gray said the project will infuse $500 million of capital into the local economy and create thousands of jobs.
"It opens up 3,000 construction jobs, 1,500 ongoing jobs," Gray said.
Caesars Entertainment is pouring millions into the project.
Derek Wedgeworth, a senior manager at Caesars, said the goal of the Linq project is to give visitors affordable options when visiting the Strip.
"There's certain customers in the demographic that don't necessarily want to go to a club, necessarily want to gamble or hit a pool party," he said. "They want an interior experience where they can eat, they can dine, have some kind of entertainment aspect to that."
The Las Vegas Convention and Visitors Bureau reported record visitation in the city last year with almost 40 million tourists.
According to the Latin chamber, the Strip will exceed last year's visitation record this year and the Linq project could help keep people coming back.
"That would be a new revenue that would never come into town before," said Otto Merdia, president and CEO of the Latin Chamber of Commerce.
Project Linq is expected to be completed by Dec. 2013.
Wedgeworth said there is a lot of extra space they plan to utilize behind the wheel and just east of the wheel to host music festivals, sporting events and food festivals.
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