Cyber Monday Deals Lure Shoppers Online - 8 News NOW

Cyber Monday Deals Lure Shoppers Online

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LAS VEGAS -- Just days after hoards of shoppers elbowed their way through stores hoping to snag a great deal on Black Friday, retailers are bullishly expecting Cyber Monday shoppers to spend more from the comfort of their home or office.

Shoppers are expected to spend $2 billion online during Cyber Monday, an increase of 18 percent year-over-year, according to projections by Adobe Systems Inc.

During the past six years, Adobe's Digital Index has analyzed more than 150 billion website visits to its more than 500 retail customers.

Cyber Monday is expected to outpace Black Friday sales this year, according to the projections. And although online retailers in general are expected to see an increase in sales, those retailers that have both a brick-and-mortar presence and online shopping are expected to see sales increase 540 percent over what they do on an average sales day.

Las Vegas-based Zappos.com has people working around the clock to help process orders. The director of 6pm.com, which is owned by Zappos, says this holiday started seven years ago, because people weren't done shopping over the weekend and wanted to shop from work.

"They get back to work on Monday after the long holiday weekend, but they're still in that long holiday shopping mood, and they want to keep going," 6pm.com Director Graham McCulloch said. "They see great deals that are left over from Black Friday, but they can't get out to the brick and mortar, and so they want to keep going."

Mobile shopping, representing 21 percent of all projected online sales this year, is expected to increase 110 percent over last year.

Other holiday shopping days of note are Green Monday on Dec. 10, which is expected to see an increase in online sales by 7 percent; and Free Shipping Day on Dec. 17, when thousands of merchants are expected to offer free shipping with a guaranteed shipping date by Christmas Eve. Sales on the free shipping day are expected to increase 12 percent year-over-year.

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