LAS VEGAS - With so many political ads on the airwaves these days, it's hard to separate fact from fiction. Now, there's a new tool to help people glean truth from the Super PAC ads that are saturating local media.
It's called the Super PAC app. Once people have downloaded the app on their cell phones, they can look up the ad and receive information regarding how much money was spent on the ad, who paid for it and whether its claims are factual.
This information is available thanks to the app's co-founder Jennifer Hollett - a very clever MIT student.
"Ultimately, the goal of the Super PAC app is to educate and engage average voters in this election, especially around the money coming in from Super PACs," she said.
CNN contributor Paul Begala reports an estimated $2 billion will be spent this year by the campaigns of President Barack Obama and Republican presidential nominee Mitt Romney, the political parties and the Super PACs.
Begala says that money targets undecided voters in swing states like Nevada who make up a sliver of the U.S. population. He estimates the campaigns are spending $2,181 per voter.
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