LAS VEGAS -- The MAGIC fashion industry trade show is expected to bring people from dozens of countries and benefit the Las Vegas valley to the tune of $100 million. A group of young entrepreneurs is trying to capitalize on that business and bring it downtown.
The group is hoping to breathe life into downtown by showing visitors what Las Vegas has to offer off the Strip.
"I think it's so exciting to shine a spotlight on everything that is going on downtown and in the MAGIC community, and we're really bringing in a crowd from our tourists," said Las Vegas Fashion Lab founder Meghan Boyd.
Boyd's passion is fashion. She's one of the people behind the downtown movement to bring a budding Las Vegas fashion industry dream into reality.
"It's really great to bring in other businesses downtown and to provide a space where they can collaborate and co-work and spark creativity," she said. "There's so much already happening downtown, and we want to be a part of that."
Crews set up lights and prepared a back ally behind Fremont Street Tuesday night to play host to an event aimed at putting the Las Vegas fashion scene on the map. Fashion models, make-up artists and designers put on a show for approximately 700 bloggers, writers, and VIPs. The group wants to show downtown could be a new fashion Mecca.
"We think it's interesting enough to bring that crowd off the Strip, out of the nightclubs and into an ally and to party," adds Chris Ramirez, founder of Silver State Productions and co-sponsor of the event. "MAGIC is such an influential crowd and has a lot of people who get what we already see about downtown without having to oversell it. We just need to get them down here."
Las Vegas Fashion Lab, a new incubator business, is set to open later this year. It's just a hint of what could become a huge player in the fashion industry.
"Right now, there's interest. There (are) developers coming downtown. There's money, and there's excitement," Ramirez said.
The dream is to turn out clothes and create designs that capture the imaginations of locals and fashion experts around the world from the heart of downtown Las Vegas.
Several investors are behind this fashion industry project. The fashion incubator should open sometime in October.