The Las Vegas Convention and Visitors Authority publishes an annual visitor profile study that reveals much about why people come to southern Nevada.
Two of the most obvious reasons are for entertainment and gambling. With that in mind here are eight top findings that GLS Research of San Francisco dug up, beginning with entertainment trends.
1. Attended Any Show
Of those who visited Las Vegas last year, 60 percent attended a show, the lowest percentage over the past five years. The high point during that span was 72 percent in 2008.
2. Show Goers Who Attended a Lounge Act
That was 73 percent in 2011, highest since 74 percent did so in 2008. The low point was 64 percent in 2007.
3. Show Goers Who Saw a Big-Name Headliner
Only 17 percent made that claim in 2011, but that was only a tick below the 18-19 percent range from the prior four years.
4. Show Goers Who Saw Comedy Performers
2011 was an off-year for comics, as only 11 percent of show goers attended their performances. That was down substantially from the 21 percent who attended such shows in 2007.
5. Attended Other Paid Attractions
Among visitors to Las Vegas, 18 percent paid to see other attractions last year. That was slightly better than the 16 percent who did so in 2009 but somewhat below the high point of 22 percent in 2007.
6. Gambled During Their Visit
That claim was made by 77 percent of visitors in 2011. That was the lowest percentage in five years, with the high point of 85 percent coming in 2008.
7. Average Gambling Budget Per Trip
Visitors to Las Vegas last year set aside $447.63 for gambling, also the lowest amount in five years. That was substantially below the $555.64 budgeted in 2007.
8. Proportion "More Likely" to Visit Las Vegas Despite Spread of Gambling Elsewhere
Only 27 percent of visitors to Las Vegas in 2011 indicated they would be more inclined to visit the city despite the growing number of places to gamble in other communities. That also was the lowest response in five years, substantially below the 48 percent in 2007 who said they would come to Las Vegas even with more gambling opportunities elsewhere.