LAS VEGAS -- Consumers are expected to be a bit more generous toward their moms than they were last year by spending $152.52 each on Mother's Day, according to a survey conducted for the National Retail Federation in Washington, D.C.
That's up 8.4 percent over the $140.73 individuals planned to spend last year. The federation reported that total spending is expected to reach $18.6 billion, compared to $16.3 billion in 2011.
"Despite grappling with high gas prices, Americans will look for sentimental and unique ways to shower mom with affection this year," federation president and CEO Matthew Shay said. "As one of the most important holidays of the year, consumers can expect to see a wide range of promotions from mom's favorite retailers leading up to the big day, including savings on apparel and electronics and even special Mother's Day menu options at restaurants."
Based on a survey of 8,724 individuals conducted last month, it was determined that greeting cards, flowers and special outings such as brunch or dinner remain the most popular items on Mother's Day. But here's the percentage of consumers who plan to purchase other gifts for mom: gift cards, 40.4; clothing or clothing accessories, 32.8; jewelry, 31.2; books or CDs, 21.4; personal services such as a facial, massage or day at a spa, 18.8; housewares or gardening tools, 18.1; and consumer electronics or computer accessories, 12.7.
Executive vice president Phil Rist of BIGinsight in Worthington, Ohio, which conducted the survey, said: "While still very mindful of their finances, consumers will open their wallets a little more this year to ensure Mother's Day is extra special for the women in their lives. Many will use the opportunity to comparison shop and research products to save a few bucks, utilizing their mobile and tablet devices at home and in stores as they look for gifts and other ways to celebrate."