Tourism Commission Selling Nevada's Lesser Known Locations - 8 News NOW

Tourism Commission Selling Nevada's Lesser Known Locations

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LAS VEGAS -- According to a tourism focus group, when tourists think of Nevada, three places come to mind: Las Vegas, Reno and Area 51.

The Nevada Commission on Tourism hopes to change that perspective and show people that there's more to our state than just neon and desert. The commission is going global to try to showcase other places Nevada has to offer.

"We're doing a lot of things. We developed some itineraries to show people where to drive and to find some of the treasures of the state. Some of the best ghost towns, canyons and parks, and things. We also attend travel shows and pass out brochures," said David Lusvardi with the Nevada Commission on Tourism.

Lusvardi agrees that too many tourists think of Nevada as just neon, gambling and desert. But the commission traveling abroad to Europe, Mexico and Canada to promote other areas around the state -- places like Elko County where people can go gold hunting, Tonopah, where the Mizpah Hotel was just renovated, and Lake Tahoe and Reno as other destinations.

The plan is to not draw tourists away from Las Vegas, but give them another place to visit.

Lusvardi says they are now attending more travel shows and passing out brochures and information on Nevada destinations. They are also getting more aggressive in promoting Nevada in general, hoping that anyone who comes and visits will not just stay on the Strip. They hope they will rent a car and make it a Nevada trip rather than a Las Vegas vacation.

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