Salvation Army Expects Big Drop in Holiday Donations - 8 News NOW

Salvation Army Expects Big Drop in Holiday Donations

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LAS VEGAS -- When you hear those bells ringing, you know it's that time of the year. The Salvation Army's red kettles and bell ringers are out again at the malls and stores. But this year, they started early.

For the first time ever, they started a week before Thanksgiving. Executives from the Salvation Army believe starting earlier may help them get more money.

"This is the season where we raise the bulk of our funds," said Major Robert Lloyd with the Salvation army.

Major Lloyd says all the money raised from the red kettle donations pays for food, shelter, and utility vouchers. It makes up the most money out of all the Salvation Army fundraiser's.

They started collecting earlier because they believe donations would be down about $25,000 from previous years because of the recession. Major Lloyd says they're already down 8 percent from last year, despite an earlier start.

He says if you can spare a few coins for their kettles, a little goes a long way.

"It's amazing. If you have a busy location and everybody that walks by drops in a few coins, a little of the green stuff, it really is amazing how much it adds up in a day or over a week," he said.

Last year they raised about $750,000 in kettle donations. This year, they hope to raise that much but know it's a tough year for everyone. They've even received apology letters from people who donated big checks last year, who say they've been laid off and can't afford to donate.

The bell ringers and red kettles will be out until the first of the year. All the donated money stays in Clark County. It pays for food, lodging and after school programs for kids.

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