KLAS-TV Channel 8 News Las VegasLas Vegas Gets Catchy New Slogan
Rossi Ralenkotter, LVCVA president & CEO"What happens in Las Vegas, stays in Las Vegas" is probably one of the best known slogans promoting Las Vegas. Now, the Las Vegas Convention and Visitors Authority is adding another slogan.
Although the familiar slogan, "what happens in Las Vegas..." is often heard in commercials and is the title of a soon-to-be released movie, the LVCVA wanted to add another slogan to the mix.
The new slogan "your Vegas is showing" is meant to show potential tourists the products Las Vegas has to offer them.
The multi-million dollar marketing campaign will highlight Las Vegas shows, shopping, and dining.
"It's designed to talk about the product -- dining and shopping and entertainment -- in a fun way. It's still an extension of the essence of that brand, the 'what happens here' campaign," said Rossi Ralenkotter, LVCVA president & CEO.
Ralenkotter runs the LVCVA. He says the additional campaign will ensure the advertising of Las Vegas remains fresh. "We need to go out there and get our name out in front of the other competition whether it's another location in the United States or internationally," he said.
Chuck Bowling works for MGM-Mirage and sits on the LVCVA board. He says the new slogan will separate Las Vegas from other states which may offer Indian gaming. As "your Vegas is showing" grows, it will eventually be translated into different languages and shown in other countries.
Starting this month, the "What happens in Las Vegas..." will start being seen in Mexico for the first time.
"We want to go fish where the fish are. We make sure we own as much of that market share as we can," Bowling said. Seventy-percent of the international tourists come from Mexico, Canada, and England.
The two slogans are designed to continue to keep people interested in Las Vegas. The goal is to have 43 million visitors by 2010. As the large casinos add hotel rooms, the convention authority wants to help fill them.
The Convention and Visitors Authority advertising budget for the budget year 2007-2008 will have them spending about $87 million.
